I was browsing through Reddit a few days ago, like I do every day, when I saw a post from a CNN article. It’s titled Slavery’s last stronghold, and it immediately caught my attention. As I read through the first section of the article I was shocked and extremely saddened by the story of one slave. Moulkheir Mint Yarba was a slave until 2010. The story CNN told about her was when she went to tend her master’s goats. She had left her infant at home at her master’s command and when she returned, she found her child dead outside.
Although slavery was made illegal in 2007, CNN still estimates 10 percent to 20 percent of Mauritania’s population to be in slavery. If you don’t know where Mauritania is, it’s on the Western border of the Sahara Desert. Here’s a map from the article.
It’s difficult to believe that slavery still exists in the world today. Thanks to social media, the word is getting out. Although the Mauritania government denies any slavery in the country, it will become harder to deny if more people spread the word through social media.
But I don’t want to be one of those people that only talk about hardships and poverty in Africa. Not everyone in Africa is impoverished or oppressive. A friend posted the video (below) on Facebook a few days before I found this article.
I love how genuinely happy everyone looks and how much fun everyone is having fun. Here is a video about how everyone came together despite a huge language and cultural barrier to have fun making this video together.
I’m just throwing this in there. I can see public relations all around. You can’t get around in the world without relating to the public. Here are two things that came to my mind
- Don’t hide unflattering facts in your company like the Mauritania government. People will find out and you’ll be left with the reputation of a liar. Instead, admit that there is a problem and fix it! When the problem is solved guess who gets to be the hero, you! Just don’t jump the gun and say the problem is fixed when it’s not.
- Speak the language! If you watched the second video on here you can see what a difference one relate-able word can be. When breaking into a new audience pay attention to the lingo and the issues that audience is facing. When your audience sees that you’re genuinely interested in them, the barrier in between you will start to break down.