Bad Reputation


I love the song, but I’m not sure Joan Jett has the right idea about managing reputations.

Your reputation can make you or break you.  Take Chick-fil-A for example.  No matter what you think of the company, the big issue of gay rights has Chick-fil-A’s reputation on the line.  Since gay-rights is such a heated issue, the company’s sales will likely be effected by this flux in its reputation.  Chick-fil-A decided to take control of its reputation and stop supporting anti-gay groups, USA Today reports. I think Chick-fil-A’s reputation will be permantently changed and the debate on whether they are doing the right, or wrong, thing will continue.

“It takes many good deeds to build a good reputation,

and only one bad one to lose it.” – Benjamin Franklin

So how do you save yourself from making that one bad move that kills your reputation?  Keep track of your online presence.  Your reputation is more than what you say about yourself. It’s equally important to know what others are saying about you.  But there are so many sources of social media it’s difficult to keep track of everything on your own.

To help, there are several tracking tools that can help you manage your online reputation and many of them are FREE!  Last year Mashable shared with Google’s new tool, “Me on the Web.”  You can get updates on your mentions and learn how to remove unwanted results.  Here are a few other tracking tools you can try out: SamePoint, Social Mention, Whos Talkin.

Remember, first impressions are key!  If you are late to a job interview, the interviewer is going to think you didn’t take the interview seriously enough and/or you can’t read a clock. Even if you get the job, he will always have the impression that you’re kind of a slacker.  So before you post, consider what your boss and your mom would think of that post before you send it out into the world to represent YOU.

Here are a few more tips on what to watch out for when managing your reputation.

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4 thoughts on “Bad Reputation

  1. Actually, Dan Cathy (Owner dude of Chick-fil-a) is now finding other ways to support anti-gay rights and equality. He is doing a bike riding thing and all proceeds are going to an anti-gay marriage organization.

    BTW: Your blog is very fun. =)

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